Old Bay Insurance Agency Blog
All over the news and social media, you hear about the worsening conditions of our oceans and lands brought out by massive pollution. Plastics, non-biodegradable wrappers, and carbon emissions are killing reefs and animals. Check out how opting for more eco-conscious packaging can benefit the environment and your business.
Save on Your Production Costs
Using single-use plastics to pack your products will include more upscale design and labeling costs, try using recycled materials instead and open the door to more creative solutions. Recycled and reused materials don’t have to be limited to plain cardboard boxes, consider biodegradable plastic, locally-sourced fabric, or packaging made of starch as innovative alternatives. Refillable toiletries are all the rage these days, which conveniently increases the likelihood of consumers patronizing your store to get their lotions and shampoos refilled. On a more technical note, eco packaging requires less processing time and are easier to transport because they’re lighter than traditional packaging.
Widen Your Customer Base
Recent years have seen an expanding interest in businesses that promote sustainable practices. Millennials are the future generation of consumers, and reports show that a large percentage of millennials prefer products environmentally-friendly packaging and manufacturing processes. They are also much more likely to recommend these eco-conscious brands to friends. Sponsorships and recommendations from young social media celebrities, for example, can reach millions of users and turn them into potential new customers. All you have to do is switch from plastic to paper.
Improve Your Brand’s Image
Eco-friendly brands get good publicity quicker, and companies announcing a switch to a greener business model are applauded for their responsible efforts. Consumers are growing increasingly eco-minded with their purchases, and nothing would look better for your business than to have customers rave online about your products wrapped in beautiful yet sustainable packaging. From edible wrappers to polyolefin packaging that’s known for its versatility and quality printability, your creative options are endless.
Helping the Environment is Something You Can Be Proud Of
Apart from cheaper production and more loyal customers, the apparent advantage of an eco-friendly business is that you can actively contribute to helping the environment. More organizations and government policies are geared towards pushing for more environmentally-safe standards anyway. You can take pride in the fact that you aim for a business that prioritizes lessening its carbon footprint as much as it does in offering quality products and service.
Addressing our role in promoting a more sustainable lifestyle is a worthy cause that all companies should take on for the long run and not merely as a way to keep up with the market trends. Green packaging, as well as earth-friendly products, are cost-efficient and implement responsible practices that can encourage more consumers and even other companies to take up so that someday sustainability becomes a staple in our daily lives.
At Old Bay Insurance Agency, Inc, we do our best in making sure that our clients are well-protected with affordable and comprehensive policies. We make sure to go the extra mile to help you with your needs. To learn more about how we can help you, please contact our agency at (410) 777-5390 or Click Here to request a free quote.